Prepared by Kenneth C. Wilbur
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Class Slides: The links below provide the latest versions of all class content.
Deliverables and Grades: Available on rady.instructure.com
Asynchronous communication: Piazza--linked from Instructure/Canvas--for all student questions, comments, requests, etc. After class or office hours are for discussions. Emails and Canvas messages are discouraged.
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Navigation Guide : Tap to expand
Day 1: Intro to Marketing
(pdf) (class video)
Day 2 (coming soon): Advertising Measurement
(pdf) (class video)
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1. We are public employees, so we like to make our work products publicly accessible when possible.
2. We hope that sharing these materials could encourage as many people as possible to be as good at analytics as possible.
3. We hope our materials could help other teachers in their analytics course designs. The github repository contains
.qmd Quarto source files to modify presentation pages. We invite others to remix or extend these materials.
Please share back any revisions, suggestions, requests or especially corrections, to help us improve the next iteration.
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Why do we share these class materials? Tap to expand