Prepared by Kenneth C. Wilbur
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Class Slides: The links below provide the latest versions of all class content.
Study Groups, Deliverables and Grades: Available on rady.instructure.com
Asynchronous communication: Piazza--linked from Instructure/Canvas--for all student questions, comments, requests, etc. After class or office hours are for discussions. Emails and Canvas messages are discouraged.
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2024 Syllabus | Marketing Analytics Article Archive
Topic 1: Intro to Marketing
(pdf)
Topic 2: MAA Video Assignment
(pdf)
Topic 3: Causality & Advertising
(pdf)