UCSD MGTA 451: Introduction to Marketing Analytics

Prepared by Kenneth C. Wilbur

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Class Slides: The links below provide the latest versions of all class content.

Study Groups, Deliverables and Grades: Available on rady.instructure.com

Asynchronous communication: Piazza--linked from Instructure/Canvas--for all student questions, comments, requests, etc. After class or office hours are for discussions. Emails and Canvas messages are discouraged.

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2024 Syllabus | Marketing Analytics Article Archive

Topic 1: Intro to Marketing (pdf)

Topic 2: MAA Video Assignment (pdf)

Topic 3: Causality & Advertising (pdf)

Class video