Blatant Promotions
E-Commerce will be offered again at Rady in Spring 2020. Here is last year's syllabus
Peer-Reviewed Publications
Temporal Distance and Price Elasticity: Empirical Investigation of the Cruise Industry
Management Science (forthcoming) with
Mingyu Joo and
Dinesh Gauri
Lead Offer Spillovers
Marketing Science (forthcoming) with
Matt McGranaghan,
Jura Liaukonyte and
Geoff Fisher
Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years
Quantitative Marketing and Economics (forthcoming) with
Mingyu Joo and
Rex Yuxing Du
Divergent Temporal Courses for Liking vs. Wanting in Response to Persuasion
Emotion (forthcoming) with
Mingyu Joo and
Wendy Liu
Immediate Responses of Online Brand Search and Price Search to TV Ads
Journal of Marketing (2019) with
Rex Yuxing Du and
Linli Xu
Using Big Data and Algorithms to Determine the Effect of Geographically Targeted Advertising on Voting Intention
Political Communication (2019) with
Tobias Konitzer,
Shawndra Hill, and
David Rothschild
Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples
Management Science (2018)
with
Linli Xu and
Jorge Silva-Risso
Effects of TV Advertising on Keyword Search
International Journal of Research in Marketing (2016)
with
Mingyu Joo and
Yi Zhu
Should Ad Spending Increase or Decrease prior to a Product Recall Announcement?
Journal of Marketing (2015)
with
Haibing Gao,
Jinhong Xie and
Qi Wang
Television Advertising and Online Shopping
Marketing Science (2015)
with
Jura Liaukonyte and
Thales Teixeira
| Finalist, John D. C. Little award for best marketing paper published in Management Science or Marketing Science |
Advertising Content and Television Advertising Avoidance
Journal of Media Economics (2015)
Price Advertising by Manufacturers and Dealers
Management Science (2014)
with
Linli Xu,
S. Siddarth and
Jorge Silva-Risso.
Television Advertising and Online Search
Management Science (2014)
with
Mingyu Joo,
Bo Cowgill and
Yi Zhu
| Winner, John D. C. Little award for best marketing paper published in Management Science or Marketing Science |
| Finalist, Frank M. Bass award for best marketing paper derived from a Ph.D. thesis in Management Science or Marketing Science |
Distribution and Market Share
Journal of Retailing (2014)
with Paul Farris
Market-Based Measures of Viewpoint Diversity
Information Economics and Policy (2013)
with
Adam Rennhoff
Correcting Audience Externalities in Television Advertising
Marketing Science (2013)
with
Linli Xu and
David Kempe
Local Media Ownership and Media Quality
Information Economics and Policy (2012)
with
Adam Rennhoff
The Effectiveness of Post-Release Movie Advertising
International Journal of Advertising (2011)
with
Adam Rennhoff
Hybrid Advertising Auctions
Marketing Science (2011)
with
Yi Zhu
Click Fraud
Marketing Science (2009) with
Yi Zhu
How the Digital Video Recorder Changes Traditional Television Advertising
Journal of Advertising (2008)
A Two-Sided, Empirical Model of Television Advertising and Viewing Markets
Marketing Science (2008)
| Winner, Frank M. Bass award for best marketing paper derived from a Ph.D. thesis in Management Science or Marketing Science |
| Finalist, John D. C. Little award for best marketing paper published in Management Science or Marketing Science |
| Finalist, Long-Term Impact Award for a paper that is viewed to have made a long-term impact on the field of marketing |
Review Articles
Recent Developments in Mass Media: Digitization and Multitasking
Handbook of Media Economics (2016)
Structural Models of Complementary Choices
Marketing Letters (2014) with many coauthors
Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research
Marketing Letters (2010) with many coauthors
Working Papers
Inefficiencies in Digital Advertising Markets
with
Brett Gordon,
Kinshuk Jerath,
Zsolt Katona,
Sridhar Narayanan, and
Jiwoong Shin,
Beneficiary Framing and Promotion Response
with
Geoff Fisher,
Jura Liaukonyte and
Matt McGranaghan
Watching People Watch TV
with
Matt McGranaghan and
Jura Liaukonyte
Guns and Crime
with Jessica Jumee Kim
How the Massachusetts Assault Weapons Ban Enforcement Notice Changed Firearms Sales
with Meenakshi Balakrishna
There's No 'I' in 'Team': Estimating NBA Players' Offensive Production
with
Xinlei (Jack) Chen and
Yuxin Chen
A Parsimonious Structural Model of Individual Demand for Multiple Related Goods
with
Andres Musalem and
Patricio del Sol
Links
Ph.D. class, Fall 2015: New Empirical Research on Advertising
Self-evaluation on Research, Teaching and Service (2014)
and
2018 update
|