Kenneth C. Wilbur

Working Papers

Should TV Advertisers Maximize Immediate Online Response?
with Rex Yuxing Du and Linli Xu

Saving 'For Your Baby': Framing and Priming in Print-at-Home Coupons
with Jura Liaukonyte and Matt McGranaghan

There's No 'I' in 'Team': Estimating NBA Players' Offensive Production
with Xinlei (Jack) Chen and Yuxin Chen

A Parsimonious Structural Model of Individual Demand for Multiple Related Goods
with Andres Musalem and Patricio del Sol

Peer-Reviewed Publications

How the Digital Video Recorder Changes Traditional Television Advertising
Journal of Advertising (2008)

Click Fraud
Marketing Science (2009) with Yi Zhu

Hybrid Advertising Auctions
Marketing Science (2011) with Yi Zhu

The Effectiveness of Post-Release Movie Advertising
International Journal of Advertising (2011) with Adam Rennhoff

Local Media Ownership and Media Quality
Information Economics and Policy (2012) with Adam Rennhoff

Correcting Audience Externalities in Television Advertising
Marketing Science (2013) with Linli Xu and David Kempe

Market-Based Measures of Viewpoint Diversity
Information Economics and Policy (2013) with Adam Rennhoff

Distribution and Market Share
Journal of Retailing (2014) with Paul Farris

Television Advertising and Online Search
Management Science (2014) with Mingyu Joo, Bo Cowgill and Yi Zhu

	Winner, John D. C. Little award for best marketing paper published in Management Science or Marketing Science
	Finalist, Frank M. Bass award for best marketing paper derived from a Ph.D. thesis in Management Science or Marketing Science

Price Advertising by Manufacturers and Dealers
Management Science (2014) with Linli Xu, S. Siddarth and Jorge Silva-Risso.

Television Advertising and Online Shopping
Marketing Science (2015) with Jura Liaukonyte and Thales Teixeira

Finalist, John D. C. Little award for best marketing paper published in Management Science or Marketing Science

Advertising Content and Television Advertising Avoidance
Journal of Media Economics (2015)

Should Ad Spending Increase or Decrease prior to a Product Recall Announcement?
Journal of Marketing (2015) with Haibing Gao, Jinhong Xie and Qi Wang

Effects of TV Advertising on Keyword Search
International Journal of Research in Marketing (2016) with Mingyu Joo and Yi Zhu

Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples
Management Science (2017) with Linli Xu and Jorge Silva-Risso

Using Big Data and Algorithms to Determine the Effect of Geographically Targeted Advertising on Voting Intention
Political Communication (forthcoming) with Tobias Konitzer, Shawndra Hill, and David Rothschild

Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years
Quantitative Marketing and Economics (forthcoming) with Mingyu Joo and Rex Yuxing Du

Divergent Temporal Courses for Liking vs. Wanting in Response to Persuasion
Emotion (forthcoming) with Mingyu Joo and Wendy Liu

Lead Offer Spillovers
Conditionally accepted, Marketing Science (2019) with Matt McGranaghan, Jura Liaukonyte and Geoff Fisher

Review Articles

Structural Models of Complementary Choices
Marketing Letters (2014) with many coauthors

Recent Developments in Mass Media: Digitization and Multitasking
Handbook of Media Economics (2016)

Links

Self-evaluation on Research, Teaching and Service (2014) and 2018 update