Brief biography

Curriculum Vitae (CV)

UCSD Faculty Page, Google Scholar, LinkedIn

Disclosures of potentially competing interests

Price Promotions, Beneficiary Framing, and Mental Accounting
Quantitative Marketing and Economics (2023) with Geoff Fisher, Matt McGranaghan, and Jura Liaukonyte
Replication materials

Designing Distributed Ledger Technologies, like Blockchain, for Advertising Markets
International Journal of Research in Marketing (2023) with Mingyu Joo, Seung Hyun Kim, Anindya Ghose

Proxies for Legal Firearm Prevalence
Quantitative Marketing and Economics (2022) with Jessica Jumee Kim
Replication materials

How Viewer Tuning, Presence and Attention Respond to Ad Content and Predict Brand Search Lift
Marketing Science (2022) with Matt McGranaghan and Jura Liaukonyte

Do Firearm Markets Comply with Firearm Restrictions? How the Massachusetts Assault Weapons Ban Enforcement Notice Changed Registered Firearm Sales
Journal of Empirical Legal Studies (2022) with Meenakshi Balakrishna
Replication materials: Data and estimation code

Inefficiencies in Digital Advertising Markets
Journal of Marketing (2021) with Brett Gordon, Kinshuk Jerath, Zsolt Katona, Sridhar Narayanan, and Jiwoong Shin

	Published comment by UK Competition and Markets Authority staff
	Published comment by the Chief Brand Officer at P&G
	Presentation version from the JM Webinar for Marketing Professionals

Temporal Distance and Price Elasticity: Empirical Investigation of the Cruise Industry
Management Science (2020) with Mingyu Joo and Dinesh Gauri

Divergent Temporal Courses for Liking vs. Wanting in Response to Persuasion
Emotion (2020) with Mingyu Joo and Wendy Liu

Lead Offer Spillovers
Marketing Science (2019) with Matt McGranaghan, Jura Liaukonyte and Geoff Fisher

Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years
Quantitative Marketing and Economics (2019) with Mingyu Joo and Rex Yuxing Du

Immediate Responses of Online Brand Search and Price Search to TV Ads
Journal of Marketing (2019) with Rex Yuxing Du and Linli Xu

Using Big Data and Algorithms to Determine the Effect of Geographically Targeted Advertising on Voting Intention
Political Communication (2019) with Tobias Konitzer, Shawndra Hill, and David Rothschild

Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples
Management Science (2018) with Linli Xu and Jorge Silva-Risso

Effects of TV Advertising on Keyword Search
International Journal of Research in Marketing (2016) with Mingyu Joo and Yi Zhu

Recent Developments in Mass Media: Digitization and Multitasking
Handbook of Media Economics (2016)

Should Ad Spending Increase or Decrease prior to a Product Recall Announcement?
Journal of Marketing (2015) with Haibing Gao, Jinhong Xie and Qi Wang

Television Advertising and Online Shopping
Marketing Science (2015) with Jura Liaukonyte and Thales Teixeira

	Finalist, John D. C. Little award for best marketing paper published in Management Science or Marketing Science
	Finalist, Don Morrison Long-Term Impact award for most impactful marketing paper in Management Science or Marketing Science

Advertising Content and Television Advertising Avoidance
Journal of Media Economics (2015)

Price Advertising by Manufacturers and Dealers
Management Science (2014) with Linli Xu, S. Siddarth and Jorge Silva-Risso.

Television Advertising and Online Search
Management Science (2014) with Mingyu Joo, Bo Cowgill and Yi Zhu

	Winner, John D. C. Little award for best marketing paper published in Management Science or Marketing Science
	Finalist, Frank M. Bass award for best marketing paper derived from a Ph.D. thesis in Management Science or Marketing Science
	Finalist, Don Morrison Long-Term Impact award for most impactful marketing paper in Management Science or Marketing Science

Distribution and Market Share
Journal of Retailing (2014) with Paul Farris

Structural Models of Complementary Choices
Marketing Letters (2014) with many coauthors

Market-Based Measures of Viewpoint Diversity
Information Economics and Policy (2013) with Adam Rennhoff

Correcting Audience Externalities in Television Advertising
Marketing Science (2013) with Linli Xu and David Kempe

Local Media Ownership and Media Quality
Information Economics and Policy (2012) with Adam Rennhoff

The Effectiveness of Post-Release Movie Advertising
International Journal of Advertising (2011) with Adam Rennhoff

Hybrid Advertising Auctions
Marketing Science (2011) with Yi Zhu

Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research
Marketing Letters (2010) with many coauthors

Click Fraud
Marketing Science (2009) with Yi Zhu

How the Digital Video Recorder Changes Traditional Television Advertising
Journal of Advertising (2008)

A Two-Sided, Empirical Model of Television Advertising and Viewing Markets
Marketing Science (2008)

	Winner, Frank M. Bass award for best marketing paper derived from a Ph.D. thesis in Management Science or Marketing Science
	Finalist, John D. C. Little award for best marketing paper published in Management Science or Marketing Science
	Finalist, Long-Term Impact Award for a paper that is viewed to have made a long-term impact on the field of marketing

Advertising is an Emergent Property of Successful Platforms
Platform Papers (2025) with Davide Proserpio

Platform Pricing Algorithms: Examples, Fundamental Challenges, Potential Solutions
Handbook on Digital Platforms (2025) with Kanishka Misra

Welfare Considerations in Online Advertising Markets
Competition Policy International (2023)

Charting the Future of Marketing Mix Modeling Best Practices
MSI Blue Ribbon Panel Report (2023) with Neeraj Arora, Ron Berman, Elea Feit, Dominique Hanssens, Alice Li, Mitchell Lovett, Carl F. Mela, John Lynch, Jr.

Editorial: Next Steps for Frontiers in Marketing Science
Marketing Science (2022) with Anocha Aribarg, Tat Chan, Preyas S. Desai, Lan Luo, Nitin Mehta, Upender Subramanian, Olivier Toubia

Online Gambling Policy Effects on Tax Revenue and Irresponsible Gambling
with Wayne J. Taylor and Daniel Minh McCarthy

Gratuities in a Digital Services Marketplace
with Seung Hyun Kim and On Amir

Did Recent Platform Mergers Reduce Competition? Descriptive Retrospective Analyses of 6 Platform Mergers
with Daniel Minh McCarthy

UCSD MGT 100 Customer Analytics (2024)

UCSD MGTA 451 Intro to Marketing Analytics (2024)

Ph.D. class: New Empirical Research on Advertising (2015)

Ph.D. class: Advanced Quantitative Methods in Marketing (2008)

2-minute read: Reasons to get or not get a Ph.D.

10-minute read: Choosing a field, subfield and Ph.D. program

Note: I am not actively seeking new advisees. UCSD Rady has a wonderful Ph.D. program, but I recommend not applying for the specific purpose of working with me.

5 minute read: A few brief writing tips

I help to organize the Workshop on Platform Analytics. Talks are archived on youtube.

Good online seminars:
Virtual Quant Marketing Seminar
European Quant Marketing Seminar
Virtual Digital Economy Seminar
Online seminar on the Economics of Platforms
Online Causal Inference Seminar

Ariel Rubinstein's colorful advice for "lost" graduate students

Here is a huge collection of advice for Economics Graduate Students; read cautiously

kennethcwilbur, atsymbol, gmail, com

Or, kcwilbur, atsymbol, ucsd, edu

Or text 127260^2+251936

9500 Gilman Drive, Box 0553
San Diego, CA 92093 USA