UCSD MGT 100: Customer Analytics

Prepared by Kenneth C. Wilbur and Dan Yavorsky

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Class Slides, R Scripts and Class Videos: The links below provide the latest versions of all class content.

Readings, Class Data, Study Groups, Quizzes, Intermissions and Grades: Available on Canvas.ucsd.edu

Asynchronous communication: Piazza--linked from Canvas--for all questions, comments, etc. Please, no emails or Canvas messages.

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Syllabus | Data

Week 1: Introduction
Slides | R Script | Class Video

Week 2: Customer Data and Visualization
Slides | R Script | Class Video

Week 3: Customer Attributes & Segmentation
Slides | R Script | Class Video

Week 4: Product Attributes: Mapping & Conjoint
Slides | R Script | Class Video

Week 5: Demand Modeling: Multinomial Logit
Slides | R Script | Class Video

Week 6: Demand Modeling: Heterogeneous Logit
Slides | R Script | Class Video

Week 7: Pricing & Optimal Pricing
Slides | R Script | Class Video

Week 8: Branding
Slides | R Script | Class Video

Week 9: Market Size & Customer Lifetime Value
Slides | R Script | Class Video

Week 10: Marketing+Finance
Slides | No R Script | Class Video