UCSD MGT 100: Customer Analytics

Prepared by Kenneth C. Wilbur and Dan Yavorsky

Navigation Guide : Tap to expand

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Class Slides, R Scripts and Class Videos: The links below provide the latest versions of all class content.

Study Groups, Homeworks, Intermissions and Grades: Available on Canvas.ucsd.edu

Asynchronous communication: Piazza--linked from Canvas--for all questions, comments, etc. After class or office hours are for discussions. Please, no emails or Canvas messages.

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2024 Syllabus | Data

Week 1: Customer Data Visualization
Slides | R Script | Class Video-Part 1 Slides | Class Video-Part 2 Script

Week 2: Customer Attributes
Slides | R Script | Class Video

Week 3: Product Attributes
Slides | R Script | Class Video

Week 4: Demand Modeling: Multinomial Logit
Slides | R Script | Class Video

Week 5: Midterm
No slides, script or video

Week 6: Demand Modeling: Heterogeneous Logit
Slides | R Script | Class Video

Week 7: Pricing & Optimal Pricing
Slides | R Script | Class Video

Week 8: Branding
Slides | R Script | Class Video

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2024 revisions will be posted below soon.
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Week 9: Market Size & Customer Lifetime Value
Slides | R Script | Class Video

Week 10: Marketing+Finance
Slides | No R Script & No Homework | Class Video