Prepared by Kenneth C. Wilbur and Dan Yavorsky
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Class Slides, R Scripts and Class Videos: The links below provide the latest versions of all class content.
Study Groups, Homeworks, Intermissions and Grades: Available on Canvas.ucsd.edu
Asynchronous communication: Piazza--linked from Canvas--for all questions, comments, etc. After class or office hours are for discussions. Please, no emails or Canvas messages.
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Navigation Guide : Tap to expand
Week 1: Customer Data Visualization
Slides |
R Script |
Class Video-Part 1 Slides |
Class Video-Part 2 Script
Week 2: Customer Attributes
Slides |
R Script |
Class Video
Week 3: Product Attributes
Slides |
R Script |
Class Video
Week 4: Demand Modeling: Multinomial Logit
Slides |
R Script |
Class Video
Week 5: Midterm
No slides, script or video
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Materials below are from 2023. 2024 revisions will be posted soon.
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Week 6: Demand Modeling: Heterogeneous Logit
Slides |
R Script |
Class Video
Week 7: Pricing & Optimal Pricing
Slides |
R Script |
Class Video
Week 8: Branding
Slides |
R Script |
Class Video
Week 9: Market Size & Customer Lifetime Value
Slides |
R Script |
Class Video
Week 10: Marketing+Finance
Slides |
No R Script |
Class Video