Prepared by Kenneth C. Wilbur and Dan Yavorsky
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Class Slides, R Scripts and Class Videos: The links below provide the latest versions of all class content.
Readings, Class Data, Study Groups, Quizzes, Intermissions and Grades: Available on Canvas.ucsd.edu
Asynchronous communication: Piazza--linked from Canvas--for all questions, comments, etc. No emails please.
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Navigation Guide : Tap to expand
Week 1: Introduction
Slides |
R Script |
Class Video
Week 2: Customer Data and Visualization
Slides |
R Script |
Class Video
Week 3: Customer Attributes
Slides |
R Script |
Class Video
Week 4: Product Attributes
Slides |
R Script |
Class Video
Week 5: Demand Modeling
Slides |
R Script |
Class Video
Week 6: Heterogeneous Demand Modeling
Slides |
R Script |
Class Video
Week 7: Pricing
Slides |
R Script |
Class Video
Week 8: Branding
Slides |
R Script |
Class Video
Week 9: Customer Revenue
Slides |
R Script |
Class Video
Week 10: Marketing+Finance
Slides |
No R Script |
Class Video